Shaw Floors has recently partnered with HGTV HOME to offer a new flooring collection that will offer carpet, area rug, hardwood and laminate options that are all made in the USA. The new HGTV HOME Flooring By Shaw collection is now available in retail stores all across the country. This partnership is due in part to HGTV’s HOME brand program which will include other products and accessories for the home.
“The HGTV HOME Flooring by Shaw collection pairs Shaw’s reputation for stylish, durable flooring with HGTV’s influential role as a home improvement resource,” said Kathy Young, Shaw’s Director of Marketing. “The combination of their knowledge and brand power has helped position the HGTV HOME Flooring by Shaw line as the go-to flooring option for consumers. With the launch of the new collection, Shaw now serves as HGTV’s in-store flooring expert, offering advice and support to homeowners as they begin their own home renovation projects.”
There will be displays in retail stores that will help communicate key flooring facts and design advice so consumers can determine which materials and styles of products will work best for their home. There will also be take home samples available so consumers can make sure their choice will compliment their decor theme.
The Mia area rug from the HGTV HOME Flooring by Shaw line’s Inspire rug collection is made with PET carpet fiber that contains recycled content derived from plastic bottles.
There are 28 different styles of carpet available with as many as 50 colors to choose from. The carpet will be made of stain resistant Anso® nylon which consists of 25 percent recycled materials. The hardwood offerings are Solid and Epic® engineered hardwood which contain 50 percent recycled content. The ScufResist™ PLATINUM finish provides six times more scuff resistance than competitors. The laminate options offer realistic visuals of hickory, maple and South American Kupay hardwood.
“HGTV HOME Flooring by Shaw products are a wonderful way for consumers to find inspiration and new ideas for their homes,” said Ron Feinbaum, general manager, consumer products, HGTV. “We are also confident that when consumers purchase these high quality products for their homes, it can only serve to deepen the loyal relationships that HGTV already enjoys with its viewers.”
This Vintage Bloom area rug showcases a large floral pattern that works perfectly with the distressed Ainsdale hardwood. Both products are from the HGTV HOME Flooring by Shaw line.
There will be 20 new area rug designs in two different collections from the HGTV HOME Flooring by Shaw program. The Haven collection is made from recyclable EverTouch® nylon and offers a contemporary feel. The Inspire collection consist of 25 percent recycled material that is derived from plastic bottles.
“The HGTV HOME Flooring by Shaw website is designed to provide homeowners with a single, robust resource for any and all information pertaining to the new collection,” said Shaw’s Director of Interactive Marketing Steve Abernathy. “As with our in-store displays, the site presents product details and design-related content in a straightforward format that consumers can easily navigate; plus, visitors can see real life examples that illustrate the role HGTV HOME Flooring by Shaw plays in revitalizing a room. By incorporating these interactive online elements into the site, we’ve helped make flooring research a fun activity instead of a chore.”
For more information visit HGTV HOME Flooring by Shaw collection
Before & After Gallery Sweepstakes
Shaw is hosting the HGTV HOME Flooring by Shaw Before & After Gallery Sweepstakes to celebrate their new collection. To enter, you must either upload your own photos or vote for your favorite room transformation on the Before & After Gallery site. An Apple iPad will be given away to a new winner every three months.
You can vote or enter to win here: Shaw Floors Before & After Gallery
Photo Credit: HGTV HOME Flooring by Shaw
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